The scout guide equestrian
As the contract-based editor of the premiere edition of The Scout Guide Equestrian, the first nationally-focused specialty publication produced by The Scout Guide, I hand-selected 40 of the best equestrian businesses across the US to be featured in a beautiful photographic print guide and online blog editorial.
From January 2015 - May 2016, I handled all advertising prospecting and sales, managed all creative conceptualization and photoshoot execution, developed the national distribution plan and partnerships, created all online editorial content, and maintained all social media channels, as well as providing strategy and support to these 40 businesses.
TSG Equestrian Vol. 1 has been described as raising the bar for equestrian media and quickly became the highest selling volume within The Scout Guide catalog.
Image courtesy of The Scout Guide