When we found these Wrap Boots from footwear venture TOMS, we quickly went from feeling incredulous (what will fashion think of next?) to entertained (see telenovela style promotional video for the boots below) to inspired.
Inspired because TOMS, known for its founder’s campaign to match every sold pair of shoes with a donated pair to impoverished communities in the developing world, is using the Wrap Boot to fight Podoconiosis disease in Ethiopia. Podo causes debilitating disfiguration to victims’ legs as a result of barefoot exposure to soil-borne fungus in areas of farming.You can learn more about TOMS campaign against podo in this video.
The boots themselves start with TOMS signature soft sole shoe, topped with an elastic polo-wrap style legging with velcro closure. Like their horsewear counterpart, the Wrap Boot comes in a range of bright colors, including brown, red, rust, olive, and black. And, yes, you do actually wrap your own leg!
As for the telenovela, we were laughing out loud at this Latin American polo-inspired twist on the fate of the American horse-husband. There’s a charming book version of the story too.
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